The site is operated by Rush Street Interactive (RSI), the SugarHouse parent company. The SugarHouse Online Sportsbook & Casino is the first online sports betting site operated under the aegis of the Golden Nugget Atlantic City, which has an online and fully licensed affiliation with Philadelphia’s SugarHouse Casino. New Jersey gambling regulators had approved the site to go live Thursday morning and the company said it was taking sports wagers as of 6 a.m. This also makes the mobile/online sports betting platform the third available in New Jersey, on the heels of MGM’s Wednesday release of the Android version of its playMGM NJ Sports app through the MGM-owned Borgata in Atlantic City. has now launched an online sports betting platform for New Jersey sports bettors, significant in that it integrates the new sports wagering opportunity for state residents with its already operating online casino.
